5 Ways to Revamp Your Social Media Marketing Strategy


Written by guest Blogger Rae Steinbach "Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course)."


5 Ways to Revamp Your Social Media Marketing Strategy


Social media platforms offer marketers the opportunity to target their ideal customers. That said, it’s no secret that some marketers seem to be much more successful at designing effective campaigns than others. That’s one reason it can be helpful to pair up with an expert, be it a Facebook advertising specialist or an Instagram marketer.


Are you less-than-satisfied with your current social media strategy? If so, keep the following tips in mind. They’ll help you leverage these online platforms to their full potential.


Take Advantage of Hashtags


Hashtags are very popular on Twitter and Instagram. They can help users network with each other by guiding others to find posts about a relevant topic or theme. Interacting with trending weekly hashtags, like #MotivationMonday or #ThrowbackThursday, can also help marketers cast a wider net with their posts.


Use research tools to find hashtags that relate to your industry or services. Include them in your posts to reach more potential customers.


Include Video


According to a recent study, video content will account for approximately 80% of web traffic by 2019.


It’s easy to see why internet users respond positively to video. It’s more dynamic than text alone and can forge an emotional connection with a viewer while condensing a lot of information into a fairly short span of time.


That’s why you should include it in your social media posts. It’s a smart alternative to text when you want to share information and don’t expect users to read through several lengthy paragraphs.


Maintain Multiple Accounts


Different social media platforms offer distinct benefits. Facebook gives you access to upwards of 2.23 billion active monthly users. Twitter lets you post multiple times a day to join in on trending conversations. Instagram lets you market your brand visually. Snapchat is key to reaching Millennials.


In other words, don’t rely on just one form of social media. Design strategies for at least three and adjust them as you learn which tactics are better-suited to a given platform.


Monitor Engagement


Signs of engagement on social media include Likes, Retweets, Comments, Shares, and similar actions users can take to indicate they saw and engaged with your content.


Monitor these signs to find out when the best time to post is. The same copy can perform very differently depending on when it’s shared. Tracking engagement will help you determine the ideal posting schedule.


Post Daily


You won’t post according to the exact same schedule for each platform. Again, Twitter is a great place to share multiple posts a day. With Facebook, however, you may want to restrict yourself to one or two posts per day.


That said, you should be posting somewhere each day. A social media calendar can help you automate this. By posting regularly, you maintain engagement with your audience while providing yourself with more data to study when designing future campaigns.


Social media can help you spread brand awareness and reach many more customers. These tips will improve your marketing efforts. Keep them in mind the next time you plan a campaign, and you’re much more likely to be satisfied with the results.

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