Jason Portnoy " My Branding and Sales in a Noisy 2018 World"

 

Fireside chat

Before creating magic for other brands, Jason Portnoy launched True Rivalry in 2012. The clothing line bridged the gap between fashion and sports, and has since evolved to a global aesthetic representation for the sports lover by expressing a love for the game. Because that’s just what Jason is: a fanatic for the game. Turns out he’s also a fanatic for the social media/marketing game (it got him the attention of Daymond John from Shark Tank), which led to his decision to focus on helping other brands rock their social media and branding. After all, Jason leveraged social media to grow True Rivalry into a presence in over 250 retail stores across North America, with celebrity exposure and mentions in TV shows and movies. So in 2016, Jason launched JPORT Media: a full-service digital agency helping clients build their brands, win more clients, and increase exposure and revenue. Jason has been featured on radio, magazines and newspapers, as a social media marketing and entrepreneurial thought leader. He is also an investor and recently invested in the Home Automation company Elite Home Control.

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