Shane Stinemetz: Amazon Accounting 101 - Financial Metrics & Fetcher.

Amazon Accounting 101 - Financial Metrics & Fetcher I’d like to talk about the challenges of running a tightly managed Amazon business from an accounting perspective. Most of us don’t have financial backgrounds, but as Amazon entrepreneurs we need to know the basics. Fetcher makes it easy to track performance and identify areas of weakness in your business so you can focus your time and energy on the most critical facets of your business. I can talk about the major metrics people need to be tracking and setting targets for. I can demo Fetcher and walk through the power of the software and show how me and Greg use it daily to run our respective Amazon businesses.


Shane is a former US Marine Infantry Officer. After honing his leadership skills in the military he entered the high-powered tech world in Silicon Valley, but also started building his first Amazon business on nights and weekends. In 2016, Shane joined forces with Greg Mercer to build a software that would make it easy for other Amazon business owners to manage their finances - Fetcher!

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