Show 120 "Jeff Cohen" The 80/20 Rule of Amazon Advertising

The Pareto Principle states that, for many events, 80% of the effects come from 20% of the causes. Applied to an Amazon business, 80% of your sales most likely come from 20% of your catalog. If that’s the case, applying additional advertising efforts to the 80% of your catalog that isn’t performing as well may just be wasting you money. The gut reaction for most Amazon sellers is to put effort behind advertising for each and every product. Some look at campaigns as a way to save a product that has been under-performing. Each and every business should have a strategy down to the ASIN-level for everything from inventory levels, advertising campaigns, and when to liquidate.

Topics:

-The Head/Torso/Tail of an ASIN Strategy

-Which are your strongest performers? Which products aren’t living up to others? Is it time to cut a product or invest in it?

-How to audit your advertising campaigns to save money and hit those top spots

-Which metrics tell you your advertising campaign is actually performing

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